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I navigate ambiguity to establish understanding, before identifying solutions that align with user needs, business goals, and technical constraints.

Outside Case Study Thumbnail Outside [2025] Identifying and defining a new product opportunity

Aligned leadership on a human-first, AI-assisted travel product strategy while unlocking near-term value from a newly acquired platform.

0-to-1 Strategy
Outside Case Study Thumbnail Outside [2025] (Re)defining onboarding for a multi-product ecosystem

Moving from fragmented signup flows to a unified, multi-product lifecycle revenue model for Outside's subscription platform.

Systems Thinking Cross-Product Strategy
Maps Case Study Thumbnail Outside [2024] Establishing a platform strategy for improved map experiences

Architecting the shared data primitives, iconography, and experience layers to unify the map stack across Gaia GPS and Trailforks.

Platform Vision
Meta Case Study Thumbnail Meta [2023] Defining the interaction model for MR environment scanning

Defining the interaction model for automated mixed-reality environment scanning, moving from manual input to machine perception.

0-to-1 Platform Design
BYSM Case Study Thumbnail Meta [2022] Exploring Metaverse potential of consumer LiDAR technology

Defined user, technical, and experience requirements for incrementally capturing real-world spaces for privacy-aware Metaverse use.

0-to-1
Mapillary Case Study Thumbnail Mapillary [2020] Making sense of too much user generated geospatial data

Explored system-level approaches to make dense, open geospatial data legible and usable across platforms with divergent user workflows.

Data Prototyping